The Manly Warringah Waratahs have once again come out on top of our now annual review of all Australian Premier Cricket Clubs social media following.
It is the 3rd Year in a row that we have been ranked in 1st place. The club has seen tremendous growth in our following on Facebook and Tik Tok in particular, with both platforms proving to be more and more popular with our community.
In a changeup from previous years, we have added YouTube to the listing as well. YouTube is listed as the 2nd most used Social Media platform in the world with 2.5 billion Monthly Active Users. On top of this, YouTube’s recent release of its “YouTube Shorts”, which focuses on approx. 60 second, vertical video’s (think their version of Reels on Instagram and FB, and TikTok in general) meant we felt compelled to include it as a criteria.
This addition has caused a bit of movement from last year, with Melbourne University Cricket Club – wwwmucc.com.au – moving into 2nd spot thanks to its 4,000 + subscribers on its YouTube channel.
It’s quite surprising the amount of Premier Cricket Clubs that do not have YouTube channels considering the above 2.5 billion users, especially with the increase in use of Live Streaming via Frogbox over the last few years.
Melbourne University takes 2nd spot from Wynnum Manly – www.wmdcc.com.au – up in Brisbane who have always had a strong social media presence and obviously have great local support. However, Melbourne University’s strong YouTube and Tik Tok game have got them into number 2. Their Tik Tok work is particularly impressive.
4th is Fitzroy-Doncaster – www.fitzroydoncastercc.com.au – in Melbourne, with Frankston (currently no website to be found) rounding out the top 5 to give Victorian Premier Cricket 3 of the top 5 spots.
Of course, there are numerous ways to measure the success of social media and its influence on each and every club. Number of posts, engagement levels and many more. However, we are comfortable to keep it nice and simple and use Followers as our measuring tool.
Some liberty has been taken with the Facebook numbers as we don’t always have exact numbers based on viewing each clubs page, and in general we have rounded up where in doubt.
We here at the Waratahs believe that the use of social media can have a great influence on the culture, community, commercial and cricket side of a Premier Cricket club. We are always open to feedback, or even happy to pass on some thoughts or advice to local cricket clubs around the country, Premier Cricket or otherwise. Contact our Head of Media Joel Mason on joel.mason@manlycricket.com or 0478 319063.
See below table of the top 50 Australian Premier Cricket Clubs based on their Social Media following.
| Competition | Club | YouTube | TikTok | Total | ||||
|---|---|---|---|---|---|---|---|---|
| 1 | NSW Premier Cricket | Manly Warringah | 12,927 | 12,195 | 1,976 | 861 | 7,674 | 35,633 |
| 2 | VIC Premier Cricket | Melbourne University | 3,501 | 4,418 | 2,918 | 4,580 | 15,000 | 30,417 |
| 3 | Queensland Premier Cricket | Wynnum Manly | 15,999 | 8,336 | 422 | 1,160 | 2,986 | 28,903 |
| 4 | VIC Premier Cricket | Fitzroy-Doncaster | 7,600 | 6,807 | 3,175 | 1,240 | 431 | 19,253 |
| 5 | VIC Premier Cricket | Franskston | 11,999 | 1,898 | 2,260 | 521 | 0 | 16,678 |
| 6 | NSW Premier Cricket | Sutherland | 3,300 | 8,770 | 861 | 20 | 0 | 12,951 |
| 7 | VIC Premier Cricket | St Kilda | 3,300 | 3,306 | 3,785 | 118 | 2,148 | 12,657 |
| 8 | VIC Premier Cricket | Geelong | 6,000 | 2,854 | 3,312 | 0 | 0 | 12,166 |
| 9 | VIC Premier Cricket | Prahran | 2,700 | 2,282 | 7,064 | 0 | 0 | 12,046 |
| 10 | NSW Premier Cricket | Randwick-Petersham | 4,800 | 4,196 | 1,425 | 18 | 0 | 10,439 |
| 11 | NSW Premier Cricket | Mosman | 2,900 | 3,279 | 2,487 | 515 | 1,175 | 10,356 |
| 12 | VIC Premier Cricket | Ringwood | 3,400 | 2,230 | 3,328 | 173 | 960 | 10,091 |
| 13 | NSW Premier Cricket | Easts | 2,000 | 3,612 | 1,846 | 512 | 1,263 | 9,233 |
| 14 | NSW Premier Cricket | Sydney University | 4,400 | 2,734 | 1,627 | 59 | 328 | 9,148 |
| 15 | Queensland Premier Cricket | Redlands | 3,700 | 4,794 | 586 | 0 | 0 | 9,080 |
| 16 | VIC Premier Cricket | Carlton | 3,400 | 1,976 | 3,622 | 0 | 0 | 8,998 |
| 17 | NSW Premier Cricket | North Sydney | 3,200 | 3,515 | 1,637 | 57 | 263 | 8,672 |
| 18 | VIC Premier Cricket | Dandenong | 3,400 | 1,533 | 3,513 | 0 | 0 | 8,446 |
| 19 | Queensland Premier Cricket | Valley | 5,100 | 3,101 | 117 | 0 | 0 | 8,318 |
| 20 | VIC Premier Cricket | Essondon | 3,200 | 1,744 | 3,306 | 0 | 0 | 8,250 |
| 21 | NSW Premier Cricket | St George | 3,900 | 2,360 | 1,387 | 0 | 2 | 7,649 |
| 22 | VIC Premier Cricket | Greenvale | 3,500 | 939 | 1,390 | 98 | 1,441 | 7,368 |
| 23 | NSW Premier Cricket | Penrith | 3,700 | 2,065 | 1,560 | 0 | 0 | 7,325 |
| 24 | Queensland Premier Cricket | Gold Coast | 3,200 | 1,998 | 1,975 | 19 | 0 | 7,192 |
| 25 | NSW Premier Cricket | Northern Districts | 2,900 | 2,930 | 1,164 | 0 | 0 | 6,994 |
| 26 | VIC Premier Cricket | Casey South Melbourne | 3,500 | 1,458 | 2,015 | 0 | 0 | 6,973 |
| 27 | NSW Premier Cricket | UNSW | 2,700 | 2,121 | 1,445 | 0 | 584 | 6,850 |
| 28 | VIC Premier Cricket | Richmond | 1,100 | 1,966 | 3,739 | 11 | 0 | 6,816 |
| 29 | VIC Premier Cricket | Camberwell | 2,300 | 1,818 | 2,661 | 24 | 0 | 6,803 |
| 30 | WA Premier Cricket | Perth | 2,800 | 2,568 | 1,180 | 0 | 0 | 6,548 |
| 31 | NSW Premier Cricket | Wests | 3,900 | 1,965 | 626 | 0 | 0 | 6,491 |
| 32 | NSW Premier Cricket | Bankstown | 3,600 | 1,536 | 775 | 0 | 0 | 5,911 |
| 33 | VIC Premier Cricket | Footscray | 2,600 | 1,656 | 1,652 | 0 | 0 | 5,908 |
| 34 | NSW Premier Cricket | Gordon | 2,400 | 2,187 | 1,232 | 74 | 0 | 5,893 |
| 35 | VIC Premier Cricket | Northcote | 2,200 | 1,612 | 1,948 | 0 | 1 | 5,761 |
| 36 | VIC Premier Cricket | Box Hill | 2,500 | 1,218 | 1,648 | 67 | 154 | 5,587 |
| 37 | NSW Premier Cricket | Hawkesbury | 3,300 | 1,709 | 314 | 0 | 0 | 5,323 |
| 38 | NSW Premier Cricket | Campbelltown | 3,200 | 1,623 | 488 | 0 | 0 | 5,311 |
| 39 | Queensland Premier Cricket | Toombul | 3,100 | 1,509 | 441 | 0 | 0 | 5,050 |
| 40 | Queensland Premier Cricket | University of Queensland | 3,200 | 1,330 | 425 | 0 | 0 | 4,955 |
| 41 | NSW Premier Cricket | Sydney | 563 | 3,828 | 446 | 33 | 0 | 4,870 |
| 42 | NSW Premier Cricket | Fairfield | 2,500 | 1,465 | 834 | 0 | 0 | 4,799 |
| 43 | TAS Premier Cricket | New Town | 2,900 | 1,480 | 380 | 0 | 20 | 4,780 |
| 44 | WA Premier Cricket | Melville | 1,400 | 2,360 | 778 | 47 | 0 | 4,585 |
| 45 | Queensland Premier Cricket | Sandgate-Redcliffe | 2,300 | 2,277 | 0 | 0 | 0 | 4,577 |
| 46 | SA Premier Cricket | West Torrens | 2,700 | 1,165 | 694 | 0 | 0 | 4,559 |
| 47 | TAS Premier Cricket | Glenorchy | 2,600 | 828 | 935 | 104 | 27 | 4,494 |
| 48 | SA Premier Cricket | Adelaide University | 2,600 | 1,294 | 525 | 13 | 0 | 4,432 |
| 49 | WA Premier Cricket | Subiaco-Floreat | 2,300 | 1,459 | 658 | 0 | 0 | 4,417 |
| 50 | WA Premier Cricket | Midland-Guildford | 1,800 | 1,683 | 714 | 0 | 0 | 4,197 |
