The Manly Warringah Waratahs are proud to announce a landmark three-year partnership with global sportswear brand New Balance and their exclusive Australasian elite teamwear partner, Belgravia Sports Apparel (BSA).
The agreement will see Belgravia Sports Apparel become the official apparel partner of the Waratahs across all levels of the club, as well as the Major Partner of the newly established Manly Cricket Academy.
This partnership represents more than just a new look. It’s a strategic alignment between organisations with shared values around community, high performance, and a drive for success.
With Belgravia Sports Apparel supplying elite-quality New Balance gear, the Waratahs will be outfitted in industry-leading apparel designed for comfort, durability, and performance on the field—and style off it.
New Balance is one of the most respected global sports brands, worn by elite teams and athletes around the world. Through BSA, that same level of professionalism and innovation is now being brought directly to the Northern Beaches.
The partnership ensures Manly players, from juniors through to First Grade, as well as the next generation of stars coming through the Manly Cricket Academy, will train and compete in world-class gear.
A new range of training kits, match day uniforms and supporter merchandise will be launched in the lead-up to the 2025/26 season.
Waratahs President Andrew Fraser said the partnership was a significant moment for the club.
“We’re absolutely thrilled to partner with New Balance and bring them into the Manly Warringah cricket community,” Fraser said.
“This is a natural fit as they share our passion for community and a high performance mindset.”
“Our players will be proud to wear one of the world’s most trusted brands and we look forward to unveiling it all at our season launch next month, along with the major branding at our Academy.”
Joe Siciliano, Head of Elite Sports at BSA, was equally enthusiastic about the partnership.
“Partnering with the Waratahs to introduce New Balance to the Northern Beaches is a genuine thrill,” he said.
“We’ve got the same values—community focus, elite performance, and a results-driven approach. Seeing our high-quality apparel on Manly athletes and cricket academy players will be a proud moment for all of us. We’re excited to help take the Waratahs into a new era with a brand that’s trusted on the world stage.”
The partnership will also open up a number of exciting opportunities for members and supporters. For the club’s newest initiative, the Manly Cricket Academy, it represents a massive boost in both brand and resources—supporting the development of the next generation of Waratahs in a professional, well-supported environment.
From the training paddock to the playing field, and from the juniors to the top-grade stars, the Waratahs will now be outfitted with the very best in sporting apparel. This three-year agreement is built on mutual respect, shared ambition, and a vision to elevate the Waratahs even further—both on the field and across the Manly Warringah community.
The future is bold, professional, and built on strong foundations. And it’s dressed in New Balance.
Visit Belgravia Apparel at www.belgraviaapparel.com
